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Storefront
Definition
A storefront is a native in-Telegram shop — typically a mini app — where users browse your products and complete payment with Stars or TON without leaving the app.
Instead of sending buyers to an external website, a storefront keeps the whole journey inside Telegram: browse, tap, pay, receive. That lower friction usually means higher conversion.
A storefront can list digital downloads, subscriptions, memberships, tickets and services. Operators open it from a channel button, a pinned message, or the bot menu, and manage products and orders from one dashboard.
See it in action
Your own Telegram mini app store