Definition

A broadcast is a message delivered to many recipients at once — for example a channel post to all subscribers, or a bot message sent to everyone who started it.

Channels are inherently broadcast surfaces: one post reaches every subscriber. Bots can also broadcast directly to their users, which is useful for announcements, updates and offers.

Responsible broadcasting respects frequency and consent — too many messages cause mutes and blocks. Tools like GramMaker help you schedule broadcasts, send silently, and track reach so you communicate without burning out your audience.